Marketing, Graphic Design, Visual Identity Design
Outside Space
Visual Identity & Branding Design for Outside Space Plant Shop
Outside Space NYC is a renowned landscape architecture firm located in Brooklyn, New York. Alongside this, the company operates a garden center named Outside Space Shop. Inspired by the Urban Jungle concept, Outside Space Shop aims to transcend the traditional notion of a plant shop. It's an open-air space that fosters the interaction between contemporary lifestyle, design, and nature.
During my tenure of over a year with the company, I undertook responsibilities in three main areas:
Graphic Design
Marketing
3D Modeling & Visualization
Brand Guidelines
Packaging & Branding Materials
Designed packaging, business cards, in-store displays, directional signage systems, seasonal promotional posters, and postcards.
Marketing:
Maintained and updated the official websites of both the Outside Space NYC landscape company and the Outside Space Shop garden shop.
Managed and updated daily promotional content on social media platforms including Instagram, Twitter, and Facebook.
Handled the company's presence on platforms like Yelp and Google Maps.
Took charge of search engine optimization (SEO) and daily operations of other social media channels.
