About

Portrait of Lifei Wang

Hi, I'm Lifei!

I'm a product designer and creative technologist currently based in the Bay Area. I'm passionate about creating meaningful digital experiences that bridge the gap between human needs and technological possibilities. My path started in physical space, with a BFA in Interior Architecture from Pratt, and moved into the digital world through NYU's Interactive Telecommunications Program.

Over the past 5+ years, I've worked across design roles of many kinds: from experience design for physical installations, to UX design for complex interface problems, to interaction design for emerging technologies like AI in enterprise software.

I believe design has no boundaries. At its core, it is about understanding a problem, whether it lives in a space, a screen, or a system.

Experience

  1. AIVideo.com · Product Designer

    Designed web and mobile experiences for a YC-backed AI video platform.

    2026
    • Redesigned onboarding, navigation, and pricing to make complex AI workflows approachable for everyday creators.
    • Built and maintained the design system in close partnership with engineering.
  2. SAP, BTP Experience Labs · UX Design Technologist

    Design and research on AI chat interfaces for enterprise software.

    2024 – 2026
    • Designed and prototyped new AI interface concepts, including responsible AI and content provenance experiences.
    • Ran user studies to evaluate how the designs shaped user trust and understanding.
    • Published the findings as first-author research at ACM and ACM/IEEE conferences.
    • Designed 3D environments, Unreal animation, and interaction visuals for Project E!, a Red Dot Award winner in Design Concept 2026.
  3. HeyKiddo · Product Designer

    Led end-to-end design for a family-focused AI app.

    2023 – 2024
    • Designed core user journeys, chatbot interactions, onboarding, motion, and visual systems.
    • Built the design system and automation tooling that turned a large content library into responsive app experiences.
  4. NBBJ, ESI Design · Experience Design Intern

    Built interactive sustainability visualizations and AI-assisted rendering workflows for architects.

    2023
    • Created real-time data visualizations for architectural installations.
    • Built a generative AI workflow in ComfyUI that let architects quickly visualize designs from base-model screenshots.
  5. Outside Space NYC · Junior Designer

    Established the studio's visual identity across digital and physical touchpoints.

    2020 – 2021
    • Developed logo, typography, and imagery guidelines.
    • Designed graphics across web, social, signage, packaging, and print.

Education

  1. New York University · MPS, Interactive Telecommunications Program (ITP)
    2021 – 2023
  2. Pratt Institute · BFA, Interior Architecture
    2016 – 2020